Big W

Working with Big W’s organisational Leadership Message we needed creative to bring it to life. The message was to provide focus, direction for the thoughts, attitudes and actions for the whole Big W team, across all areas of the business. So the design played a very important role. The creative tied in with the brand’s vibrant corporate colours, with a new play on the Big W logo incorporating the imagery from campaigns, catalogues and TVCs.
© COPYRIGHT 2015 THINKLAB ADVERTISING