Telstra’s brand was reinvigorated and the brief was to align all Leadership Connect collateral to this. We worked across everything from their Leadership Connect intranet site right through to their management training course guides.
All design approaches linked back in to the reinvigorated brand. A new suite of infographics and icons helped to convey the services in a way that the end user could quickly comprehend. The guides all took on the Telstra spectrum of colours, distinguishing each category. While strong photography linked in to their staff values.