The Port Phillip Mussel & Jazz Festival is an annual two-day street party and mollusc feast. It’s an event that attracts over 70,000 people over the Labour Day long weekend to the streets surrounding the South Melbourne Market.
The brief was to evoke a sense of fun to the campaign that tied back in to the jazz, wine and mussels on offer. A stylised illustration was created that ran across all touch points as well as typographic logo that would remain consistent across the Festival every year. It included campaign direction, design of identity and roll out of all collateral which included print, digital and outdoor.
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