Run by the City of Yarra, Yarra Leisure has centres in Richmond, Clifton Hill and Fitzroy with a large membership base.
ThinkLab was engaged to work with Yarra Leisure on their Watch Around Water Campaign. Educating the public about active supervision, encouraging parents and guardians to take on this responsibility while visiting aquatic facilities. Tone of voice was to be clear, simple and inclusive. The illustrations were bold, fun and stood out at the centres. The campaign was rolled out across print and digital.