Affectionately known as ‘Vic Market’ or ‘Queen Vic’, the Queen Victoria Market has been serving the people of Melbourne for more than 140 years
We worked with the Queen Victoria Market in revitalising their brand campaign. The brief was to bring in the personalities of the traders, reflect the authenticity and the sense of community of the Market. A series of headlines and imagery were developed around the Market’s unique selling points. These demonstrated that life was fresher, more vibrant, more colourful, more delicious, more authentic at the Queen Vic Market. It included campaign direction, copywriting and art direction across a new suite of imagery.