The South Melbourne Market is a treasured Melbourne landmark that has been operating since 1867. We reimagined their brand campaign, including a tagline shift to The Village Market. This included the campaign direction, art direction of all new imagery, typography treatment across the tagline and headlines and rollout of the entire campaign across all touch points which included print, digital and outdoor.
The brand campaign is an intrinsic part of the Market’s personality and attracting the well over 5 million visitors each year. We continue to work with the Market on all things branding and campaign.