With centres in Richmond, Clifton Hill and Fitzroy, Yarra Leisure is run by the City of Yarra.
Yarra Leisure’s membership promotions are important quarterly campaigns that engage with a local audience of around 80,000 people. The brief was to creative a campaign that was engaging, fun and topical. We played on Love at First Sight, a popular television show; and used this in a quirky, amusing way to tie in the three offerings, gym, swim, golf. We created taglines which ran with each that tied in the theme. The campaign was rolled out across print and digital.